SLEEK talks to our Creative Director Johann Ehrhardt about the brand’s DNA and their recent collaboration with style icon and photographer Sven Marquardt.

SLEEK:  What does the name ‘Haderlump’ mean?
JOHANN EHRHARDT: Our name is unconventional; it simply sounds intriguing in the context of fashion and this was exactly what immediately resonated with us. It is meaningful because it brings back an old German term once used for travelling traders who dealt in second-hand fabrics, which really speaks to the core of our brand – we primarily work with used materials or dead stock in our studio. Yet it also means nothing, because we stumbled upon the name by chance during research and found sounded intriguing. We also like the paradox that ‘Haderlump’ now represents progressive, handcrafted fashion and breaks away from its original meaning. We often play with reframing existing ideas in our work.

S: Can you describe your design process, from the initial idea for a collection to the actual show?
JE: It might sound banal, but our design process starts with the world and the impressions we gather from it. These impressions could be objects we come across that captivate us with their craftsmanship, or cultural settings defined by a unique mindset. Our AERO collection, for instance, began with Johann catching a random glimpse of the Berlin sky

Read the full article here: https://www.sleek-mag.com/article/haderlump-der-himmel-uber-berlin/